The theme of this year’s WTD is Tourism and Community Development, focusing on the ability of tourism to empower people and provide them with skills to achieve change in their local communities.
As a sector representing 9% of global GDP, one in 11 jobs worldwide, and a key revenue sector for developing economies, tourism is widely acknowledged for its capacity to respond to global challenges.
WTD 2014: A Focus on Community
With the special focus on the community, WTD 2014 highlights how tourism can be conducive to advancing sustainable development from the grassroots level.
Community based tourism involves the local population in the decision making process according to local priorities. The opportunity to become part of the tourism value chain actively involves host communities in the development process. Tourism thus becomes a catalyst of social cohesion, going beyond the immediate impact of job creation and its positive economic consequences and enhances, for instance, local governance capabilities which multiply the tourism impact even further.
This year’s official celebrations will take place in Guadalajara, Mexico and include a high-level Think Tank on the 2014 theme with the participation of tourism Ministers, international experts and policy makers in the field of tourism and development.
To keep up-to-date with this year’s WTD activities, and to learn more about the theme Tourism & Community Development, bookmark the WTD website and follow UNWTO on Facebook and Twitter (hashtag #WTD2014).